Online Marketing

Making a profitable website needs some key components; it needs to be designed, developed and then marketed. The profits and success of the website are directly related to how well you do the marketing.

Consider a shop in your local mall with no signage and blacked out windows, would you go into that shop? You probably wouldn’t know what they sold and you might walk right past. The best way to advertise your shop is to have visibility and that is the same for your website. When people search on Google and other search engines it is imperative that your website is shown. The process of getting your website visible on search engines is referred to as online marketing; namely PPC and SEO marketing:

• SEO (search engine optimisation) is the process of optimising your website, content and increasing the number the links to your website in order for it to appear in the organic or free listings on Google (or other search engines)
• PPC (pay per click) marketing refers to writing adverts and bidding on targeted keywords so that your website appears in the paid listings.

Easy2usesites KZN have partnered with MJ Media, an online marketing specialist, to provide online marketing services to their clients.

If you would like to find out more information, please visit our Premium Packages page where we offer combined website design and online marketing packages at very reasonable prices.